Even with the emergence of the digital revolution and the mobile migration that followed, advertising in print is still much more expensive than advertising online.
That’s because the larger pages give advertising creatives a bigger canvas to work with than a banner ad, and the reader is more receptive to a message when he or she is giving it undivided attention.
As a result, the medium gives advertisers the opportunity to do some of their most exciting and interesting work, for audiences who are more receptive to subtlety than those usually found online.
Below is a compilation of 20 print ads that are anything but skippable. They’re creative, funny, and have clear messages.
Knacki Sausages: Drum Kit
Belgian Association for Obese Patients: Encourage Your Children to Do More Sport
Bose Noise-Reduction Headphones: Waterfall
Erdal Shoe Polish: Rearview Mirror
Erdal Shoe Polish
National Agency for the Fight Against Illiteracy in France: Bikini
National Agency for the Fight Against Illiteracy in France
It’s Not the Holidays Without J&B
Softlan Ultra: Wrestling
Listerine Mouthwash: Sermon
Chupa Chups Sugar Free: Ants
Penguin Audiobooks: William Shakespeare
Wrigley Orbit: Chicken
Samantha Cracked-Heel Lotion: Sexy Heels
Dental Snacks: Bad Dog Breath
8in1 Dental Snacks
Senior Self-Defence Academy: Deadly Seniors, Biker
Senior Self Defence Academy