Here are this week’s 10 most intriguing numbers from the digital marketing space, including data about millennial moms and smartphone users’ app habits.
1. According to NetBase’s research, Dove’s dark chocolate is consumers’ most-loved brand in the digital sphere as far as chocolate goes, garnering a “passion score” of 92.
2. President Obama’s BuzzFeed video drew 15 million video views in its first few hours. The tally now stands at 42.5 million.
3. 113 percent. That’s the beefy engagement rate per-follower that Nihilist Arby’s—an absurdist Twitter account that pretty brilliantly hijacks the fast-food brand—gets with its tweets.
4. Here’s how to target Gen Y moms with mobile ads: Use baby pics, which 77 percent of mothers respond to with clicks.
5. Purina’s corgi clip is averaging a 7 percent engagement rate on Twitter.
6. Beck’s popularity on Spotify received a 524 percent bump in terms of listens rate after Kanye West said he didn’t deserve the Album of the Year Grammy award on Sunday.
7. Per a survey from the Apigee Institute with Stanford University’s Mobile Innovation Group, 52 percent of U.S. smartphone users check at least one app every hour.
8. Another impressive social stat: The world’s top 100 brands are getting 105 percent more engagement on Twitter in 2014 Q4 year over year, according to Simply Measured.
9. A whopping 6 million people downloaded Slate’s podcasts in October, says Digiday.
10. Need more proof that interactive content—specifically video—is hot? The Interactive Advertising Bureau-led Digital Content NewFronts have jumped to 33 presentersfor 2015, only three years into its existence. Read about the slate here.