tweeting-pothole-hed-2015

Ogilvy Gets Potholes to Tweet, Asking to Be Fixed, Every Time They’re Run Over

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People aren’t the only ones complaining about potholes in Panama City. The potholes are complaining!

With so many streets in Panama City damaged, local agency P4 Ogilvy & Mather placed special devices in potholes that automatically tweet nasty messages at the Twitter account of the Department of Public Works whenever cars drive over them.

A quick glance at the @Elhuecotwitero Twitter page shows the campaign in action—scores of tweets per day asking @MOPdePanama for answers.

The campaign was done on behalf of a Panama TV station, which said potholes are a major concern of its viewers. And it seems to be working—at least, it got the attention of the minister of public works, who appeared on the TV station Monday to address the issue, which he blamed on a mix of poor construction and the failure of talks at approve money to fix the roads.

See public works minister Ramón Arosemena address the issue here:

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On June 2, 2015
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