Last Week in Digital

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Things get ugly for Uber in France and uglier for Reddit everywhere, Twitter chats go out of control, Facebook expands its ad revenue model for video, Americans are furious with marketers, former employees may be hating on you online, Airbnb has made an impact in San Francisco, testing whether Apple Music is worth it, an experiment from the Virginia Quarterly Review, credit card security for the selfie generation, the tech industry bubble exists – but it’s not that bad – and more, it’s This Week in Digital.

 

Industry

  • Another soap opera this week – just call it As the World Upvotes. Redditors are in an uproar following the dismissal of Redit employee Victoria Taylor, who as head of communications was the critical link between the company and the community. Moderators (to be clear, these are users, not staffers) shut down Reddit’s popular “ask me anything” feature, as well as a number of subreddits.
  • The U.S. Supreme Court’s ruling on gay marriage was a windfall for Facebook. The platform made it easy for users to create a rainbow overlay onto their profile pictures, lighting up the network with tens of millions of colorful images. But The Atlantic wonders: was it another sociological study? Given the lack of trust garnered from Facebook’s past instances of running fast and loose with user data and privacy, we can’t blame them for asking.
  • A recent study out of UPenn’s Annenberg School for Communication indicates that Americans are secretly furious with marketers. But they still put up with it – because, hey, what are you gonna do? – even though the exchange of data for discounts is wildly lopsided. Listen in on Episode 52 of The Marketing Companion for an enlightening discussion on this topic and click through to the link to the study for a deeper dive.
  • Chicago has decided it will implement a “cloud tax” aimed at streaming services such as Netflix and Spotify. Get those VPNs ready – no taxation without authentication!
  • Microsoft is dialing back its advertising business, and AOL is dialing up, taking over responsibility for sales of display, mobile and video ads on Microsoft properties in the U.S. and eight other markets.
  • If ever it was time to assess how you treat employees, it’s now: some 38% of fired or laid-off employees post negative reviews of their employers online.

Platforms

  • Yahoo is supplementing its own search results. With Google.
  • Still trying to figure out Snapchat? Here’s the Noob’s Guide to Using Snapchat.
  • Twitter
    • The next CEO of Twitter will face some challenges, according to outgoing CEO Dick Costolo. Among them: establishing a long-term strategy, rather than the quarter-to-quarter focus that Wall Street is enamored with. Because that short term strategy has been working so well.
    • It was a rough week for Twitter chats. First, 50 Shades of Grey author E.L. James participated in #AskELJames in an effort to promote her latest book, and as anyone might have predicted from the controversial previous books, the chat quickly spiraled out of control.
    • And because the above story was based in the UK (even though it was covered internationally), US presidential hopeful Bobby Jindal’s team still thought it was a good idea to host an #AskBobby Twitter chat the very next day. We’ll let you guess what happened.
    • While it’s not Twitter, it’s notable because it’s another gaffe: Ted Cruz took to YouTube (under the guiding hand of BuzzFeed Video) to do Simpsons impressions. It’s so bad we won’t embed the video here. Be aware: we warned you. But if you’d like a quality Simspons demo reel, listen here.
    • Note to marketers, candidates, executives and anyone else in the public eye who would like to host a Twitter chat: in general, the concept is a sound one. However, don’t expect the world to share your view that what you’re promoting or selling is the best thing ever, or to be as universally as excited about it as you are. Especially if you have your fair share of detractors out there. You will lose control (ref. Reddit above).



Collaborative Economy

Audio

 

Content


Metrics / Measurement / Data

  • Data is important to marketers, with 43% saying that they plan to spend more on data-driven marketing in Q2 2015 over Q1. And they typically have multiple sources of data: first-, second- and third-party data. Not surprisingly, they place a premium on first-party data when it comes to gleaning insights about customers.

 

 

Privacy / Security / Legal

  • China’s new national security law should make technology companies think twice. The vague language in the law states that technology that supports crucial sectors should be “secure and controllable,” which, according to the New York Times “could be used to force companies to build so-called back doors — which allow third-party access to systems — provide encryption keys or even hand over source code.”
  • Meanwhile, MasterCard aims to help customers sleep more soundly with a security feature for the selfie generation: it will approve purchases based on a scan of customers’ faces.
  • Meanwhile, as vehicle-to-vehicle communications come closer to a reality, the automotive industry is under pressure to ensure that vehicles are secure by implementing encryption and authentication.Just don’t tell me that I need two-step verification when I’m trying to unlock my car in a hurry in the rain.
  • Make a note of this one: the US Supreme Court has refused to hear Google’s appeal of a case against Oracle, in which Oracle claimed that its API for Java – which Google used in Android – was under copyright. The implication is that there is a new layer of legal risk for any company that builds on an application programming interface (API) of another company – that is, on the very thingthat some companies put in place to allow developers to build off of their platforms. Did we mention that lawyers often put the “no” in innovation?

 

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» Digital Marketing » Last Week in Digital
On July 6, 2015
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