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A look back at the stories that caught the attention of the public this week:

Oscars in the spotlight

It was the week Leonardo DiCaprio officially became an Oscar winner. The world has rejoiced at the news, with a flurry of online activity (over 440K Tweets per hour during the event) and people reacting on Twitter in a number of different ways. It’s virtually taken over the internet – congratulations Leo!

The Oscars provided other memorable moments, starting with a poignant speech from comedian Chris Rock who came out all guns blazing amid the #OscarsSoWhite debate.

Chris Rock wasn’t the only one causing a stir. The return of comedy character Ali G was welcomed by many, and during his presenting duties he left award co-presenter Olivia Wilde speechless after calling her “well fit.”

BoyzLife… The Dream Team?

With 90s trends coming back into fashion again, it only seems fitting  that Brian McFadden of Westlife and Keith Duffy of Boyzone have joined forces and are hoping to get the rest of the members on board to create a 90s supergroup… BoyzLife, with the help of funding and backing from hotel giant, Hilton.

Free Trainers… If you’re fast enough

A new take on the running challenge – in Stockholm, Reebok set up an interactive ad with a built-in speed cam and tracking technology to measure runners’ pace, and if it was over 10.5 mph a new pair of ZPump 2.0 shoes were unlocked. Taking a traditional billboard and making it experiential has resulted in an interesting and innovative talking point.

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On March 7, 2016
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