In a milestone achievement for energetic new African sports brand Kwesé Sports ( A subsidiary of Econet) , it was announced on Thursday that it has been exclusively awarded free-to-air broadcasting rights to the hugely popular Premier League for the next three seasons.
The agreement covers markets across Sub-Saharan Africa (excludes North Africa) and comes into effect from August 2016.
Focussed on delivering leading sports events, live action and exciting highlights to fans, Kwesé Sports is a key component of Kwesé TV, which will begin rolling out its media entertainment services later this year, on both internet and satellite based platforms. Kwesé TV is wholly owned by Econet Media, a subsidiary company of the Econet Group.
The exciting deal means that many passionate fans of this powerful league will have access to one live Premier League game each weekend throughout each season, free. Weekly preview and highlights programmes are also included. Kwesé Sports will also act in the capacity as an agent for these rights, facilitating their distribution to free-to-air channels across Sub-Saharan Africa.
Commenting on the acquisition of these rights, Econet Media CEO Joseph Hundah says “England’s Premier League is a globally prestigious sporting competition, one that is deeply loved by millions of African sports fans. As such we are very committed to obtaining these rights and have invested significantly to acquire them. We want to make this League available to fans across Sub-Saharan Africa and so, through Kwesé Sports FTA partners and other platforms, we hope to widen access to this property.”
Premier League Executive Chairman, Richard Scudamore, said: “We are very pleased that Econet Media has chosen to invest in the package of free-to-air broadcasting rights that we have made available in Sub-Saharan Africa. These rights will see Econet’s new Kwesé Sports platform make available one free-to-air match live every Saturday, as well as a weekly preview and highlights programme, for fans in 50 countries across the region. Premier League clubs enjoy passionate support across Sub-Saharan Africa and these rights are important to ensuring that as many fans as possible can follow and enjoy our competition.”
Speaking broadly on his organization’s business plans as it works to launch, Mr Hundah says, “Econet Media is highly motivated to build Kwesé TV into a portfolio of strong television entertainment products and therefore, we have both the appetite and the resources to buy outstanding content that will substantively enhance these offerings. We have already acquired other premium programming and rights which will be announced in due course.”