In a milestone achievement for energetic new African sports brand Kwesé Sports ( A subsidiary of Econet) , it was announced on Thursday that it has been exclusively awarded free-to-air broadcasting rights to the hugely popular Premier League for the next three seasons.
The agreement covers markets across Sub-Saharan Africa (excludes North Africa) and comes into effect from August 2016.
Focussed on delivering leading sports events, live action and exciting highlights to fans, Kwesé Sports is a key component of Kwesé TV, which will begin rolling out its media entertainment services later this year, on both internet and satellite based platforms. Kwesé TV is wholly owned by Econet Media, a subsidiary company of the Econet Group.
The exciting deal means that many passionate fans of this powerful league will have access to one live Premier League game each weekend throughout each season, free. Weekly preview and highlights programmes are also included. Kwesé Sports will also act in the capacity as an agent for these rights, facilitating their distribution to free-to-air channels across Sub-Saharan Africa.
Commenting on the acquisition of these rights, Econet Media CEO Joseph Hundah says “England’s Premier League is a globally prestigious sporting competition, one that is deeply loved by millions of African sports fans. As such we are very committed to obtaining these rights and have invested significantly to acquire them. We want to make this League available to fans across Sub-Saharan Africa and so, through Kwesé Sports FTA partners and other platforms, we hope to widen access to this property.”
Premier League Executive Chairman, Richard Scudamore, said: “We are very pleased that Econet Media has chosen to invest in the package of free-to-air broadcasting rights that we have made available in Sub-Saharan Africa. These rights will see Econet’s new Kwesé Sports platform make available one free-to-air match live every Saturday, as well as a weekly preview and highlights programme, for fans in 50 countries across the region. Premier League clubs enjoy passionate support across Sub-Saharan Africa and these rights are important to ensuring that as many fans as possible can follow and enjoy our competition.”
Speaking broadly on his organization’s business plans as it works to launch, Mr Hundah says, “Econet Media is highly motivated to build Kwesé TV into a portfolio of strong television entertainment products and therefore, we have both the appetite and the resources to buy outstanding content that will substantively enhance these offerings. We have already acquired other premium programming and rights which will be announced in due course.”
This week’s FWD comes in the midst of SXSW interactive, where headline speaker Barack Obama called on the tech community to solve America’s biggest problems. In the mean time they’ve been busying themselves with hands-free payments, safety alert bracelets for seniors, and the end of telephone helpline hell.
Rolling news from SXSW can be found here (and all over Twitter)
A look back at the stories that caught the attention of the public this week:
Oscars in the spotlight
It was the week Leonardo DiCaprio officially became an Oscar winner. The world has rejoiced at the news, with a flurry of online activity (over 440K Tweets per hour during the event) and people reacting on Twitter in a number of different ways. It’s virtually taken over the internet – congratulations Leo!
The Oscars provided other memorable moments, starting with a poignant speech from comedian Chris Rock who came out all guns blazing amid the #OscarsSoWhite debate.
Chris Rock wasn’t the only one causing a stir. The return of comedy character Ali G was welcomed by many, and during his presenting duties he left award co-presenter Olivia Wilde speechless after calling her “well fit.”
BoyzLife… The Dream Team?
With 90s trends coming back into fashion again, it only seems fitting that Brian McFadden of Westlife and Keith Duffy of Boyzone have joined forces and are hoping to get the rest of the members on board to create a 90s supergroup… BoyzLife, with the help of funding and backing from hotel giant, Hilton.
Free Trainers… If you’re fast enough
A new take on the running challenge – in Stockholm, Reebok set up an interactive ad with a built-in speed cam and tracking technology to measure runners’ pace, and if it was over 10.5 mph a new pair of ZPump 2.0 shoes were unlocked. Taking a traditional billboard and making it experiential has resulted in an interesting and innovative talking point.
This morning it was reported that there were missing lions from the Nairobi National Park.
In a typical case of trendjacking, a a number of brands picked on this to come up with some interesting social media updates.
Simply put, trendjacking is when you hop on a major social trend and use the buzz to get those people to engage with your own brand. In 2015, trendjacking grew exponentially and it’s pretty clear this form of viral marketing will not slow down in 2016.
Super Bowl 50 was another advertising bonanza, with 30-second spots fetching as much as $5 million a piece.The main advertising formula for this year’s Super Bowl pretty much boiled down to three words: Make ‘em laugh.Advertisers ranged from Pepsi to PayPal, Sun Trust to Shock Top. Below is a collection of ads that run during the event.
Here we go!
Michelob Ultra — Breathe
Snickers — Marilyn
SoFi — Great Loans For Great People
Avocados From Mexico — First Draft Ever
Hyundai — The Chase
Apartments.com — Moving On Up
NFL — Super Bowl Babies Choir
Doritos — Ultrasound
Mobile Strike — Fight
PayPal — There’s A New Money In Town
Disney — Jungle Book Trailer
Audi — Commander
Mountain Dew — Puppy Monkey Baby
Taco Bell — Quesalupa
Marmot — Fall In Love
Shock Top — Unfiltered Talk
Buick — ‘Big Day’ Feat. Odell
Advil — Distant Memory
Universal Pictures — Bourne 5 Trailer
Acura — What He Said
Dollar Shave Club — Zeke
Quicken Loans — What Were We Thinking
Bud Light — The Bud Light Party
Skittles — The Portrait
Paramount — Teenage Mutant Ninja Turtles
Hyundai — Ryanville
T-Mobile — Drop The Balls
Persil — ProClean
Coca-Cola — Hulk Vs. Ant Man
20th Century Fox — Independence Day Trailer
Toyota —The Longest Chase
Pepsi — Joy Of Pepsi
Amazon — #BaldwinBowl
No More — Text Talk
Jeep — Portraits
Doritos — Doritos Dogs
Pokemon — Pokemon 20
Turbo Tax — Zero Love
MINI — #DefyLabels
20th Century Fox — X-Men Apocalypse Trailer
LG — Man From The Future
Xifaxan —Football Game
Wix.com — #StartStunning
Intuit —Death Wish Coffee
Butterfinger —Bolder Than Bold
Heinz — Wiener Stampede
Honda — A New Truck To Love
Budweiser — Not Backing Down
NFL — Super Bowl Babies Choir
Schick —Robot Razors
Jeep — 4x4ever
Axe — Find Your Magic
Kia — Walken Closet
Jublia —Best Kept Secret
T-Mobile — Restricted Bling
Budweiser —”Give A Damn”
Universal Pictures — The Secret Life Of Pets Trailer
Each year, as Game Day approaches, preparations are made, moves rehearsed, strategies reviewed and millions of dollars spent. All in the hopes of achieving Super Bowl history.
No – I am not talking about football, ladies and gentleman. We all know the real competition on Game Day is the advertising.
Companies spend months planning for their moment of glory, vying to create a commercial that is the big winner on Super Bowl Sunday. You know, the clip that everyone is reenacting at the office on Monday. The one that goes viral on YouTube and is talked about for years to come.
So what’s the exact recipe for the epic Super Bowl spot? The stuff dreams (and millions of dollars of sales) are made of?
We don’t know the exact ingredients – the perfect blend of celebrity, nostalgia, movie spoofs, little old ladies, sex and cute animals – but a look at these top ten might offer some insights.
2016 Super Bowl Advertisers – this list’s for you!
10. Pepsi’s “Your Cheating Heart” (1996)
This Coca-Cola delivery man thought no one was watching when he grabbed a nice cold Pepsi out of the fridge. But the man’s moment of treason was caught on tape and played before the world over and over and over again, leaving him with a far bigger mess to clean up than just the Pepsi cans cascading across the grocery store floor.
9. Coca-Cola’s “Mean Joe Green” (1979)
Hall of famer “Mean” Joe Green first got his nickname when he played for North Texas State University. Green’s “killer instincts” and his ability to crush his opponents earned him the nickname – and a career as one of best defensive tackles of all time – but today he is perhaps best remembered for this 1979 classic Super Bowl commercial for Coke. Don’t remember this sentimental gem? Then what are you waiting for…
8. McDonald’s “The Showdown” (1993)
What do you get when you bring together two of the most talented (and loved) basketball players of all time, a big Mac and some friendly competition? An unforgettable Super Bowl commercial! Watch as Larry Bird and Michael Jordan duke it out for a Mcdonald’s lunch. The commercial itself is almost as awesome as Michael Jordan’s sweater.
7. Reebok’s “Office Linebacker with Terry Tate” (2003)
We all have that one guy at work who we’d really like to take down. Come on, you know who I am talking about. In this fun 2003 Super Bowl commercial for Reebok, we got to sit back and smile as linebacker Terry Tate brought order to the office in his new job at Felcher and Sons. A tribute to the movie Office Space, the ad let us live out a few fantasies as we imagined what would happen if tackling became the new office protocol.
6. Wix.com’s “It’s That Easy” (2015)
First time advertisers, Wix.com, hit the nail on the head with their debut Super Bowl commercial in 2015. Five former football greats set out to found their own small businesses with the help of a brand new website – and agent Rex Lee! Filled with humor, creativity and some of our all-time favorite NFL players, this commercial had all the makings of a legend. Way to set the bar high, Wix!
5. Wendy’s “Where’s the Beef?” (1984)
There’s nothing like watching little old ladies talk about beef and buns. The iconic Wendy’s ad brought the phrase “Where’s the beef?” into our national lexicon. Even today, you can still catch people using it to complain when they receive a less than scrumptious dish or a tiny portion. Impressively, the ad is as funny now as it was 20 years ago.
4. Snickers featuring Betty White (2010)
Old ladies getting tackled is funny, but even more hilarious is watching Betty White complain to a guy in his 20’s, “Come on man, you’ve been riding me all day.” Playing on the Snickers tagline, “You’re not you when you’re hungry,” see what happens when a young guy gets a little bit too hungry out on the field.
3. Apple’s “Introducing Macintosh” (1984)
Ironic doesn’t even begin to describe this unforgettable 1984 Super Bowl commercial. Just as the introduction of the Macintosh computer ushered in a new era of household computers, this Apple ad changed the way that Super Bowl commercials were made. The one minute mini-movie was directed by Ridley Scott and promised that Apple’s new Macintosh would put an end to conformity and spark innovation and individuality. The epic commercial, a reference to George Orwell’s 1984, introduced the concept of the mini-movie to the Super Bowl ad world.
2. Volkswagen’s“The Force” (2011)
This 2011 Super Bowl ad is almost as famous Star Wars itself – and even more adorable. A tiny Darth Vader struggles to find the force. With the help of perseverance, a Volkswagen and a behind the scenes assist from dad, we all smile as a little boy’s dream comes true. With a new Star Wars movie out in December, can we expect to see this theme again in Super Bowl 2016?
1. Old Spice’s “The Man Your Man Could Smell Like” (2010)
And here it is – the best Super Bowl ad of all time. This Old Spice commercial has the perfect blend of ingredients and is truly a masterpiece. Sexy actor? Check. Brilliant writing? Check. Impressive film effects? Check. Humor? Check. Watch this clip over and over. It just keeps getting better.
Sportswear brand Nike is seeking to draw more women to the fold with the debut of its first ever scripted video campaign – ‘Better for It’.
The eight episode series follows sisters Margot and Lily, who couldn’t be more different, as they compete against each other to outdo the other.
Whilst Lily records fitness videos for YouTube from her Manhattan apartment Margot veg’s out on the sofa munching crisps but their respective lifestyles mean that whilst laid back Margot has an army of friends, Lily spends her down time feeling lonely.
Acknowledging their respective failings the pair team up with Lily teaching Margot how to get fit whilst Margot teaches Lily how to chill out.
These antics serve as a backdrop for the promotion of a number of video blogs pointing out specific Nike+ workouts seen in the show as well as specific products and services.
The series has been produced in collaboration with Wieden + Kennedy.